Spring 2010
Hi,
I’m Gerry Fox...
I have several ‘drinking buddies’ who run small/medium sized building firms – for the last couple of years now they have all been struggling to find enough decent quality profitable jobs.
Many have been forced to take – at best break even jobs – leading to less money flowing in and some have had WORK FREE months.
Then it occurred to me – I could help them and I could help YOU by putting my marketing skills to work right NOW!
“Gerry ... Wait I already advertise in the local paper and yellow pages costs me a fortune – and the best business I get comes from referrals – you’re just trying to rip me off right?”
No – I’m not trying to rip anyone off – I’m strictly on-
But if you are like my buddies – jobs are infrequent and sketchy – then READ ON.
“Gerry ...what are you on about?”
What I’m offering to you is a proven marketing system tailored to YOU and YOUR business that has previously been applied to many different industries:
- Property Developers
- Interior Designers
- Seminar Organizers
- Internet Marketers
to name but a few ...
... and with massive success i.e. hugely increased profits
In fact it has made them ...
This proven system has been adapted to the Building Industry – YOUR Industry – in a nut shell I am offering YOU a Sales & Marketing System with a great track record – Designed Uniquely For YOU and YOUR Building Firm.
“Gerry – this is going to cost me a fortune right?”
NO – We will get on to exactly how much it will cost and how it will work in detail a bit further on down the page.
But for now rest assured...
There Are Several Ways We Can Do Business Together
Option #1:
No “up front” costs to you for any of my marketing input.
The Fully Managed Solution:
o The web site & on-
o Postcard/Leaflet Drops will be arranged for YOU.
o And more ...
o You will however be expected to pay for printed marketing materials and distribution
efforts & advertising where required.
The Campaigns will be managed by our team and you will be supplied leads from us.
We Create Sales & Marketing AND
We do it For YOU!
Option #2:
A One Off Campaign Design Fee.
Dependent on what is required – this may well be beyond the scope of the smaller
building firm – more suited to larger firms with significant marketing budgets, and
dedicated staff to run their marketing campaigns -
Our pricing and terms of business will be discussed during our informal chat.
We Create Sales & Marketing – You DO IT!
Option #3:
A Hybrid Solution.
We are flexible and would consider a bespoke arrangement – a hybrid deal arranged to suit YOUR requirements.
The Sales & Marketing design work would naturally be done by us, but just how much and what aspects of running the marketing campaign is done either by us or YOU, we can come to an arrangement.
Again ... our pricing and terms of business will be discussed during our informal chat.
We Create Sales & Marketing Then
Agree On Who Does What!
O.K. Let me explain how to get the ball rolling ...
Totally Risk Free !!!
Next we need to establish dialogue & discuss how we can help YOU move YOUR business forward to the next level.
We don’t want to be too ‘formal’ at this stage, but it helps if we stick to a rough plan ...
Step #1
We Need YOUR Contact Details. YOU Need To Either Make a Phone Call or – Enter YOUR Contact Details On The Web Site, So We Can Contact YOU ...
For us to get leads pouring in to YOUR Building Firm, we need to speak to YOU so we fully understand YOUR FIRM and YOUR potential customers and design a campaign for YOU.
We need to arrange an initial phone call, which could maybe last an hour or so ...
Contact Us And Leave YOUR Details, Either by filling the form below ...
OR Call
08450 519 366 (24 hours)
and leave a message with ...
- Your Contact Details, normally – name, phone number,
e-mail address and t he best time(s) to call YOU.
Step #2
We will call YOU so we are on the way to understanding YOU, YOUR FIRM and YOUR potential customers.
By the way ... during the call it would probably be best if YOU had a a pen & paper handy to take a few notes.
Four of the most important things we need to establish are
1) What Location/Area You Would Ideally Wish To Work In ...
“Gerry ... Why is this
important ?”
It’s important because I cannot work with two Building Firms with similar
specialties (see below) in the same location/area – this would generate a conflict
of interest and would not be good for anyone..
2) What Type of Job – Does YOUR Firm specialize in?
“Gerry ... We are just a General Building Firm we will turn our hand to just about
anything ...”
That’s fine ...
... But the generalist type of advert seen in local papers, yellow pages e.g.
** SUCKS **
From A Marketing Standpoint!!
Seriously – this is awful...
There are two reasons why YOU must specialise in YOUR marketing efforts ...
Reason #1 – Being Seen As a Specialist Makes It **EASIER** To Get Work!
Reason #2 – Being a Specialist Allows YOU To Charge **MORE** per Job!
Note: This Alone Should More Than Cover Our Fee!
You will still pick up ‘generalist’ type work on the back of your specialist marketing efforts.
If you do not know how to determine your speciality – we can work this out over the phone call ...
There is a simple formula ...
1) We need to discuss what budget do YOU have for the production of e.g. postcards,
flyers, and work out what media type would work best for YOU.
YOU will decide how we should work together – Option 1, 2 or 3.
Step #3
YOUR Marketing Material will be produced ... in line with our PROVEN system.
- Advert Templates,
- Web Templates,
- Flyer & Postcard Templates,
- Marketing Campaign Over View ...
And More ...
We will not progress to Step#4 until we have agreed that this step is complete.
Step #4
Put YOUR Highly Targeted Marketing Campaign Into Action ...
This involves actually getting stuff printed, web sites published, materials distributed etc.
Dependent on what option YOU have chosen will depend on who will action this.
Step #5 -
Watch the Leads Coming in ...
Remember: It will be easier to close leads – because YOUR FIRM are now seen as specialists.
YOU will then be responsible for all of your usual ‘builders’ tasks e.g.
1) Estimate
2) Plan
3) Manage Staff/Materials/Contractors
4) Complete
5) Collect Payment (and Stage Payments). Etc.
How Else Will YOU Benefit ...
- You will be ‘freed’ to do your real job ... Building.
- Builders who have the same speciality as YOU, in the same area will not have this
service, meaning YOU get the cream of the jobs – unless of course they have reserved
their slot before you -
in which case ...
*** sorry YOU have missed out ***
- Leads are collected , are targeted to your speciality ...
Allowing you to get easier to close quality jobs which PAY MORE.
- If you are on OPTION #1 ... you only pay us once you have got the jobs.
- The Professional ‘Front End’ to YOUR specialist building business – making it easier for YOU to get your quotes accepted and allowing YOU to charge more for YOUR work.
So if YOU like the sound of what YOU’VE been reading, and can see in YOUR mind’s eye the clear advantages and benefits of putting First Class Sales & Marketing to work for YOU and YOUR FIRM ...
... and YOU’RE really looking forward to feeling relaxed knowing that this is happening for YOU then there is something ...
Decide When YOU Want Us To Call YOU
Contact Us And Leave YOUR Details, Either by filling the form below ...
OR Call
08450 519 366 (24 hours)
and leave a message with ...
- Your Contact Details, normally – name, phone number,
e-mail address and t he best time(s) to call YOU.
Regards ...
... Gerry Fox
p.s. Remember, there is only one slot per specialised area – if you don’t sign up
now -
p.p.s. Some Specialist-
p.p.p.s. Note: We will not work with anyone! Cowboys need not apply.
© 2010 Gerry Fox
YOU Must Do NOW !!
